King shares finished trading Monday at $15.54. But it's still lower than King's valuation when it went public last March: Its IPO price of $22.50 valued the company at over $7 billion, but shares dropped to $19 on its first day of trading and the stock has never risen above $20 since last summer. Two good "what's it all mean" items out today: New York Times, and Los Angeles Times.World of Warcraft maker Activision Blizzard is buying British game-maker King Digital, best known as the maker of Candy Crush Saga, the company said.Īctivision said the deal values King at $5.9 billion, more than $1 billion higher than King's current market value.
And it says something about where gaming's going. King has been pretty much a one-hit wonder. Freemium is where an app such as Candy Crush is free to play on a basic, limited level, but for extra content or sparkly game-bling you gotta pay.Īctivision Blizzard has a long strong of game hits behind them, but not in made-for-mobile. Yes, even Kanye West hates it, but that doesn't stop the model from being very profitable for developers. They're known for titles like Call of Duty and World of Warcraft today, and their subsidiaries created many classic games that were likely around when you, Boing Boing reader, or your parents, were kids.Ĭandy Crush, for better or worse, represents the future of gaming: mobile and freemium.
It's quite a dollar amount, but it's significant for other reasons, too.Īctivision Blizzard is one of the most hallowed names in video games, and has been for a long time. It's the third-largest video game industry deal ever.
Activision Blizzard announced Monday evening that it plans to buy King Digital Entertainment, the maker of Candy Crush Saga, for about $5.9 billion.
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